BU COMmunicator: Reilly Communications Wins National Media Relations Award

mike reilly

Appeared in BU COMmunicator Dec 2, 2015 by Huiqian (Alba) Feng

Last summer, Reilly Communications was honored with a National First Place Award in Media Relations by the Society for Marketing Professional Services (SMPS) for an integrated public relations campaign for clients Robins & Morton, TRO JB and SMRT Inc.

Through extensive media coverage, speaking engagements and social media mentions, the winning campaign successfully portrayed the collaboration between all three clients in a $332 Million effort to plan, design and build the Alfond Center for Health in Augusta, Maine for Maine General Health.

The award winners were announced in Los Aneles during the SMPS national conference in August. The same campaign also won an award from the Boston Chapter of SMPS in June.

Michael Reilly, owner and principal consultant at Reilly Communications and adjunct lecturer in public relations at BU, has won four major awards in the past five years for his company’s achievements, but finds this year’s to be most rewarding. With 30 years of experience in the communications field, Reilly is no stranger to campaigns like these, having spent many years at other media companies before forming his own agency in April of 2000.

As an alumnus with a Master of Science degree in communications and public relations, Reilly considers himself a ‘BU guy.’ He’s not only an adjunct at COM this semester, but also teaches a new leadership course called “Leadership and Executive Presence” at BU’s College of Professional Studies. And, it doesn’t stop there. His daughter Katie is a student at BU’s College of Arts and Sciences and plans on graduating in May 2017.

As a PR and communications professional working with many types of organizations, Reilly shared his advice for prospective COM graduates.

“With all the changes we are seeing in communications, the one constant qualifier for hiring is an ability to write well and speak well. These two skills are still of critical importance, so I tell my students to seek out opportunities to practice and advance them during your time at BU. The second thing I advise is to find what you love and make a career based on that passion,” Reilly said. “If you earn a living doing something that you truly love, whether it might be in sports, fashion, politics or technology, it’s never going to feel like work.”

Read Article in BU COMmuicatior December 2, 2015 by Huiqian (Alba) Feng
Alba is a blogger for the COMmunicator, and a first-year graduate student studying public relations. She is enthusiastic about traveling, food and languages, and is always down for aquatics sports.

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Marketer August 2015

Reilly Communications Wins National Media Relations Award

Boston, MA – A public relations campaign produced by Reilly Communications for clients TRO JB, SMRT Inc. and Robins & Morton was honored with a national First Place Award in Media Relations from the Society for Marketing Professional Services (SMPS).

reilly communications mike reillyThe winning campaign highlighted the success stories achieved by the integrated design and building team formed to plan, design and build the $332 Million Alfond Center for Health in Augusta, Maine for Maine General Health. The team established an Integrated Project Delivery (IPD) contract, with all parties including the owner agreeing to share the risks and rewards under a single partnership agreement. Reilly Communications was honored by the SMPS jury for promoting the fiscal and patient care success of this collaboration through media coverage, speaking engagements, awards, videos and social media posts.

The Maine General Health media campaign was also honored by the Boston Chapter of SMPS in June, winning an award in the Integrated Marketing Campaign category.

The campaign was planned and implemented on behalf of Boston-based architects and engineers TRO JB, Portland, Maine-based architects and engineers SMRT Inc., and Birmingham, Alabama-based building contractor Robins & Morton. The three firms opted to pursue PR opportunities together and hired Reilly Communications to provide public relations strategy and execution for the entire team.

The SMPS Marketing Communications Awards competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms. The award winners were announced and honored in Los Angeles during the SMPS National Conference.

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